The company was first registered and traded as a limited liability market research company in Nigeria under the name Resmark Services Nigeria Limited in 2000. In 2007, the company was rebranded and synergized with a change of name (as Response & Strategic Marketing (Resmark) Limited on the one hand and a change of ownership structure from being a single owner-manager to a consortium of owner-managers on the other hand. Thus, Resmark is not a market research agency driven by "a one-man ideology", but collective partners' efforts.
Since 2007, when the company was rebranded, it has attracted several blue-chips companies both locally and internationally seeking its research services in Nigeria and other African countries in areas such as project design, fieldwork/data collection, data synthesis, analysis and reporting.
Each research assignment is managed only by a senior partner who is responsible from the project conception, innovative analysis and final reporting
For over a decade, we have handled several studies of varying shades and dimensions..., we have learnt that a successful job depends on team work; so:
We Listen ...We are readily available to commence any job in line with clients schedule immediately we are commissioned to carry out same.
We maintain operations touch-points across several countries in Africa through local field forces managed as regional hubs.
Design and analysis of all work are done in our head office in Nigeria.